For the past 10 years, item North America has relied on GrayHouse Media for predictable, high quality
marketing and visual media requirements tailored to their brand’s target audience. GrayHouse Media has maintained alignment at every
customer touch point with the brand’s meaning.
These requirements include video presentations, marketing pieces, brochures, magazine ads, digital ads,
market specific brochures, website enhancements, high quality still photography and corporate image
Most recently, item North America asked GrayHouse Media to overhaul its website. GrayHouse Media
saw an opportunity to turn an underperforming website into a solid lead generator with an updated
design, more informative content and search engine optimization (SEO). To execute this
transformation, GrayHouse Media partnered with Pilot Fish, an Akron, Ohio, website development and
SEO firm with 20 years experience in the industrial Internet marketing space.
The collaboration resulted in a new item North America website that immediately began generating
significantly more site traffic and leads, with site traffic soaring more than 75% one month after the
redesign from the same period one year prior. The number of on-line information requests and actual
request for quotes increased significantly as well.
Pilot Fish worked with GrayHouse Media and item North America to develop the site framework and
navigation that would best tell the item North America story, conducted keyword research to identify
the content that would resonate with the company’s customers and prospects, provided optimized site
content that would perform well on Google and other search engines, and continued SEO with off-page
content marketing to promote the new site and build valuable inbound links. The site integrates key
marketing elements developed by GrayHouse Media, including site design, videos, PDF brochures and
“Site traffic soared more than 75% one month after
the redesign from the same period one year prior.”
VP Sales and Marketing
item North America
GrayHouse Media has been an integral partner to item North America in just about every sales and
marketing initiative, with compelling and well-polished final pieces that have contributed greatly to
quicker market adaptation and reduced sales cycle times. Likewise, item North America has a new web
marketing partner in Pilot Fish, which continues to host, manage and optimize the website and provides
ongoing online marketing consultation, off-page SEO and link building.
Learn more about GrayHouse Media’s visual media capabilities and web marketing partnership with
Pilot Fish by contact Bob Forbes at 330.328.2038 or email him at Bob.Forbes@GrayHouseMedia.com.