item North America WINS
in website redesign collaboration
For the past 10 years, item North America has relied on GrayHouse Media for predictable, high quality marketing and visual media requirements tailored to their brand’s target audience. GrayHouse Media has maintained alignment at every customer touch point with the brand’s meaning. These requirements include video presentations, marketing pieces, brochures, magazine ads, digital ads, market specific brochures, website enhancements, high quality still photography and corporate image design.

Most recently, item North America asked GrayHouse Media to overhaul its website. GrayHouse Media saw an opportunity to turn an underperforming website into a solid lead generator with an updated design, more informative content and search engine optimization (SEO). To execute this transformation, GrayHouse Media partnered with Pilot Fish, an Akron, Ohio, website development and SEO firm with 20 years experience in the industrial Internet marketing space. The collaboration resulted in a new item North America website that immediately began generating significantly more site traffic and leads, with site traffic soaring more than 75% one month after the redesign from the same period one year prior. The number of on-line information requests and actual request for quotes increased significantly as well.

Pilot Fish worked with GrayHouse Media and item North America to develop the site framework and navigation that would best tell the item North America story, conducted keyword research to identify the content that would resonate with the company’s customers and prospects, provided optimized site content that would perform well on Google and other search engines, and continued SEO with off-page content marketing to promote the new site and build valuable inbound links. The site integrates key marketing elements developed by GrayHouse Media, including site design, videos, PDF brochures and animations.

“Site traffic soared more than 75% one month after
the redesign from the same period one year prior.”

-Rick Sabo
VP Sales and Marketing
item North America

GrayHouse Media has been an integral partner to item North America in just about every sales and marketing initiative, with compelling and well-polished final pieces that have contributed greatly to quicker market adaptation and reduced sales cycle times. Likewise, item North America has a new web marketing partner in Pilot Fish, which continues to host, manage and optimize the website and provides ongoing online marketing consultation, off-page SEO and link building.

Learn more about GrayHouse Media’s visual media capabilities and web marketing partnership with Pilot Fish by contact Bob Forbes at 330.328.2038 or email him at